Fair Trade Community and its services are created from a belief that we, regular people, have the power in our hands to change the world, to create a better world for ourselves as well as others. One of the best ways we can create a better and brighter future is by Fair Trade.
By being "fair" and buy Fair Trade products we as consumers have the power in our hands to change the world. We have the power to change the world to the better for poor people and give them a brighter future. And the best of it all is, at the same time we are helping someone else, we are also helping ourselves.
We love the globalization; we love when regular people are coming together and are creating something positive. Fair Trade and the Fair Trade movement is such a thing. Fair Trade is regular people, you and me, coming together and with help of the tools available today we can change the world to the better for poor people and give them a brighter future. And by helping the poorest, we are also helping to solve some of our global problems, like global warming.
YOU, by participating and buying Fair Trade are creating a brighter future for yourself and your family, your children and grandchildren.
Fair Trade Community's main vision is to create a better world for everyone, a greater future for all of us. We think that today's global problems, Poverty, Over Population, Global Warming, Energy Consumption, Food and Water Scarcity are all depending on each other. You can't solve one without affecting the other problems in a positive or negative way. And the root problem we have to solve first is: Poverty.
The vision behind Fair Trade Community is to create a platform where people who are interested in Fair Trade can find information, participate and share their views on Fair Trade. Or just meet people from all over the world who share the same interest for Fair Trade and who want to do something positive for the future.
Fair Trade Community should be the place where information and knowledge about Fair Trade and Fair Trade related issues are built up over time. This information and knowledge should be a resource available for anyone interested.
Fair Trade Community should be a bridge between producers and consumers by shorten the chain for products as well as information. By being the place where producers and consumers can meet directly.
Fair Trade Community should also help and support farmers and other Fair Trade producers to be able to refine their own commodities / products locally and then sell refined products globally.
Fair Trade Community's vision is also to take the idea about Fair Trade a step further, what we call Fair Trade 2.0. We think Fair Trade and the Fair Trade movement can do a lot more to help poor people and to deal with our global problems. Which will give the true meaning of Fair Trade to everyone.
To be the place where people meet and have the freedom to share whatever information they want around Fair Trade and how to help the poorest people in the world to make their own living.
To build Fair Trade Community to a place with informative articles, questions and answers, blogs, directory content, forums, comments, photographs, videos, etc. To build up Fair Trade Community in a way so it will be a valuable resource to everyone from producers to consumers as well as everyone else.
Some farmer cooperatives already have their own websites. We will give them and other producers/farmers the possibility and help to introduce themselves and their products on Fair Trade Community.
To be the place where consumers find information about Fair Trade and that they can change the world one piece at a time. Show them that their contribution by buying Fair Trade actually pays of and help some poor farmers sending their kids to school, get clean water, etc.
To help farmers with equipment and education when it is possible, so they will be able to refine, market and sell ready made products and not commodities only. The long term goal is, e.g., to be able to buy Bolivian coffee cultivated and roasted in Bolivia from a Bolivian website.
It Is Time for Fair Trade 2.0
We at Fair Trade Community are convinced that it is time to take the idea about Fair Trade a step further. It is time for Fair Trade to be a resource to count on, a resource that take the big global problems seriously. Global problems like Poverty, Over Population, Global Warming, Energy Consumption, Food and Water Scarcity are all depending on each other and need to be addressed by Fair Trade.
It is said that if we want to feed all people in 2050 we need new farming land at the size of Brazil. It is less than 40 years to reach that goal. We think that Fair Trade has an important role to play in this. The Fair Trade movement have to deal with issues as Food and Water Scarcity as well as the other global problems. This is an opportunity for Fair Trade to grow big and become an important movement who actually do something about the global problems.
We think it is time for the Fair Trade movement to go back to its roots and think about how we can address the global problems. Of course, to fight poverty is still the most important because poverty is the root to many of the other problems. But Fair Trade can do a lot more. For example, it is important to educate farmers to grow their crops in a sustainable and ecological way, to help them to grow crops with higher quality and higher yield.
At Fair Trade Community we are eager to take the Fair Trade idea into the future and to take Fair Trade several steps further. We think that Fair Trade then will become what most people think it is and Fair Trade will reach its true meaning of Fair Trade to everyone. We call it Fair Trade 2.0.