Twitter's strengths as a messaging service come from the fact that the messages are short, and the service is easy to use. If someone can type within the character limit and handle a few basic concepts, Twitter is actually easier to use than many instant-messaging clients, and doesn't even require an install on a computer.
A big aid to the success of any online business is those customers paying attention to the site and its messages, including e-mail and newsletters. People who are following your progress on a regular basis are receiving more exposure to your product, and are more likely in the end to purchase the services or item you're selling than someone who just chances across your site. Thus, one of the many metrics set by businesses is a high number of followers they can reach via such contact methods.
Social networking sites like Facebook, LinkedIn, MySpace, and Twitter offer users the ability to post a status update or micro-blog. These updates are short messages telling your friends or colleagues something you want them to know. People want to do business with someone they like, and keeping in touch with them through status updates and micro-blogs is a good way to build trust and rapport.
In the last few days I've been sitting in a room watching and listening to real estate developers make presentations to a group of investors. Each investor had paid good money to travel all the way to another country specifically to listen to these presenters. The amount of potential income to the developers is hundreds of thousands of dollars. The developers are experienced, already known to be the best in the countries they work in. But let me tell you, they left a ton of money on the table. Why? Because half of the developers who spoke are great at developing land but horrible at presenting their sales conversation.
Do you know what the marketing dollars formula 60-25-15 represent? It's one way to spend your marketing dollars. If you use this formula you allocate your marketing dollars as follows:
While using single marketing tools can be revolutionary and powerful, combining multiple tools really brings out the best in each tool. Wheels are tremendous things, air conditioning is wonderful and everyone loves a comfortable seat, but simply having all three isn't the same as having an automobile.
1. Manage Accounts Receivable
Be courteous, but firm with customers. Most small businesses do not have the cash flow that allows the luxury of providing lines of credit to their customers. Track accounts receivables closely, and follow-up on past due accounts.
Okay, so when we last left our discussion, I was talking about what's considered spammy at Facebook, and why spam at Facebook will ultimately fail. That leaves us with the question - how do you get people in Facebook to visit your site without spamming them?
Philosophies regarding social media networks, such as Twitter, can vary greatly. But similar to email, an unspoken etiquette has emerged for these social websites as well. The etiquette for these social sites does not consist of hard and fast rules, but is simply a list of guidelines for posting. The following is a set of Twitter etiquette guidelines, but can also be applied to other social networks...
Negotiation really is an art, and can be a challenge to master for even the most astute business professional. And like any art form, it must be refined and crafted. Getting a "good deal" can result in a feeling of euphoria. So, how does one "negotiate" a good deal? It can be difficult, especially if the other party appears to be holding all the cards. Follow these tips to help negotiate a great deal...
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