Business Articles

Brand Building is a Journey

Brand building is indeed a journey. Branding is all about how your product or service is perceived by customers and potential customers. A brand marketer attempts to manipulate brand awareness by associating traits they would like consumers to associate with the brand.

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How to Turn Casual Customers into Raving Fans

One piece of advice I'm hearing again and again is the importance of taking good care of your "core customers." The customers who have been working with you for years, who send you referrals, and who return again and again to buy from you.

Loyal customers are vitally important during difficult economic times like we're currently experiencing because they're less expensive to sell to: you don't have to spend weeks sometimes months building credibility because they're already sold.

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How To Use Publicity To Create National Expert Status

Want tremendous success in your career and business? Think about using publicity strategy to create thought leader status and national expert status in your field. You can be the expert the media goes to for commentary on a breaking news story or emerging story in your area of expertise.

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Business Blogging Tips to get your Business Humming

As you begin to blog, start simple since you do not want to announce that all of this is new to you. By simply beginning your blog and adding to it daily, you are creating the foundation for a great, online marketing tool. As you are writing for your blog, remember to keep your content interesting, professional and on point.

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Sincerity: The 'Secret Sauce' for Effective Marketing

A couple years ago, I was talking with someone who was, for me, a very challenging client. I'm all about cultivating relationships that result in opportunities to sell. This particular client seemed allergic to cultivating relationships for reasons I never really understood. I remember one such meeting, I was trying to explain to my client the wisdom of first creating trust and credibility before trying to get a sale. And my client was blocking me at every turn with reasons why relationship development would not work for their business.

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The Challenges of Marketing Innovation for a Better Sustainable Development

Sustainable development comprises a set of ideas, principles, values, mindsets and practices that enable individuals and organizations to improve their quality of life in ways that simultaneously protect and enhance the Earth's life-support systems, in other words, without destroying the planet. At the very least, it can mean consuming in more environmentally and socially responsible ways; for some, it means consuming less.

Read more: The Challenges of Marketing Innovation for a Better Sustainable Development

   

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