Business Articles

Fully Utilizing Social Media Marketing

Social media is now seen as an opportunity to promote business. Whatever your business is, you can choose which one works best for you. But if you miss out these opportunities, you might lose possible new customers. Check out Facebook, LinkedIn and Twitter which are the three most popular social media sites.

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7 Questions To A More Client Attractive Business

Whatever blocks you come against you can figure out what to do to go around around them. The desire to get better results lie in asking your self better questions. With unflagging confidence you can figure out the solution to any obstacle. In new ventures it's important to use all the skills and experience you already have. But don't be afraid to gain some new skills. The ideas for you business can come from anywhere. Ask yourself quality questions to be more client attractive.

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Advertising, Reviews, and Public Relations Collide: Social Media

In 1999, I had done it. As Vice President of Sales and Marketing and as a self-proclaimed marketing guru, I had done it. A hat trick - the ice hockey term used when a player makes three goals in the same game. In the same industry magazine I ran an advertisement strategically placed next to an independent glowing product review and an editors article announcing my new product based on my press release. I had truly done it.

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Reputational Crises Profiled - Part 5

On April 16, 2007 a deranged student shot and killed 32 students and faculty members on the Virginia Tech campus. The student, Seung Hui Cho, shot and killed two students in a dorm and then went on to a classroom building where he gunned down 30 students and faculty in one of the most horrific incidents in history.

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Reputational Crises Profiled - Part 4

Following the September 11 attacks on New York and Washington, the American Red Cross, ARC, launched a phenomenally successful fundraising drive. The Red Cross claimed that all of the monetary donations were going to be used to assist the surviving families of people who were killed in the attacks. The Red Cross President, Dr. Bernadine Healy, established the Liberty Fund to consolidate these donations.

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Reputational Crises Profiled - Part 3

This grassroots nonprofit organization has been plagued by allegations of voter registration fraud, embezzlement. In the summer of 2009 two filmmakers posing as a pimp and prostitute secretly videotaped ACORN employees in four of the agency's offices suggesting or condoning a series of illicit actions as the couple sought advice on setting up a brothel with underage women.

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Reputational Crises Profiled - Part 2

Two employees of a Domino's Pizza franchise filmed an unsanitary preparation of a pizza violating other health-code standards while a fellow employee provided narration and posted it online.

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Reputational Crises Profiled - Part 1

Reputation Management :: What Is Your Reputation?

Reputation

The organizations chosen as examples vary widely in terms of size, mission and industry. What they all have in common is the reputational aspects of the crises they encountered and the memorable characteristics of their responses. Clearly some organizations think faster on their feet than others. The quality of some of their responses was better than others, but all of these profiles will provide the reader with a sense that none of the organizations ever really imagined the nature of the crisis that they ultimately faced.

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Social Media Guide for Beginners

Social media has emerged as a viable way for startups and small businesses to establish their brands on the internet without spending too much money. Unfortunately, many small business owners also feel daunted by the task ahead. The learning curve can be smooth or steep, depending on how comfortable you are with the web and technology in general.

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Creating a Community for Your Customers

In Maslow's 1943 paper, A Theory of Human Motivation, Maslow described the needs every human has in order to survive. Some of these requirements are easily identified such as the need for breathing, shelter etc. However, some of the needs are more ambiguous but just as vital if not more vital, such as the need to be belong.

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