Use Marketing Money Can't Buy

By Kevin Nunley

Wouldn't it be nice if you could afford network TV commercials, full-page magazine ads, and an expensive ad agency to handle all the details?

Having a huge advertising budget is nice, but it can create a lot of problems. For example, I firmly believe a super-sized ad budget may make your marketing boring and ineffective.

Here's why. Small businesses and startups who don't have much money to spend must rely on good old fashioned creativity. Since big media ads are out of the question, they look for cheap or free ways to market. Those methods are often fresh, innovative, and attention-getting.

Here are some terrific low-cost ways to market your business. And boy do they get noticed:

  • Take extra care in how you answer the phone. Be bright, helpful, and eager to go the extra mile.
  • Put a colorful flyer in with invoices and sales letters. Highlight special deals only current and past customers can get.
  • If your store or office is on a busy corner, stand outside for a period each day and get to know those who pass by.
  • Write a letter to the editor of your local paper.
  • Spot radio stations setting up for a live remote. Arrange to offer free prizes to their listeners (in turn they will mention you, even interview you on the air.)
  • Throw a monthly party at your store or office. Have cake, balloons, even a magician. Invite customers, prospects, and neighbors.
  • Send a handwritten thank you note after every sale.

Have I got you thinking? Come up with more out of the ordinary ways to promote your business. It gets attention and it's cheap.

Article by Kevin Nunley
Kevin Nunley has been the top writer of sales letters, web site copy, press releases, and ads since 1996. His talent and experience gets YOU results! Order his affordable writing and promotion deals at

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