Business Articles

Target Marketing - Are You Making These Three Mistakes With Your Target Market?

Defining your target market is the best first step to take if you are looking to open a new business or if you want to build up an existing business. Yet entrepreneurs and small business owners often short circuit this key step, jumping right into a business they are passionate about. It's great to be passionate about your business, but if you want to make money you also need to know that others are passionate about what you love, too. The best way to do that? Use target market research.

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Not Your Grandfather's Press Release

Sometimes the various means of branding a business overlap. Blogs, video archives, promotional pages, the online press room and press releases all seem to bleed into each other without distinction. So what is it that makes any one element distinct? Fortunately, there are ways to separate each element, if some consideration is given to the role of each in the greater branding effort.

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What Are You Known For As An Entrepreneur?

Just a few months ago I was helping an entrepreneur who has many talents take a look at her business to figure out why she wasn't making the income she wanted to make. As we talked, I realized that she had the same problem many solo professional entrepreneurs have. She wasn't clear about what she offered her customers. She knew she added value for them but she was having a hard time explaining who she was and what she did to me. I knew, then, that she was not clear to potential customers (prospects) either. And more than likely, her copy (the words on her website or in any brochure she had) were not compelling, not pulling in the people she could serve the very best.

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4 Powerful Marketing Tactics

Some of the simplest marketing tactics often produce the most profitable results. Here are 4 examples that have proven highly effective for any business.

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What if we Stopped Marketing?

I am trying to be as real with you as I can - honesty is my strong suit. A lot of marketers and coaches have been lying to you. Now, I do believe that most of them have not done it intentionally. They forgot or are so focused on their position they have ignored their own facts.

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Online Brand Management - 5 Benefits of Viral Videos

Viral video is simultaneously the most entertaining and the most infuriating element of online marketing. Let's clear the air quickly: No one can promise you a viral video success. Ever. Viral videos succeed because the audience likes them and spreads them on to other people. If the audience doesn't get it, the video doesn't go viral, and there is nothing that can guarantee the response you want.

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Online Brand Marketing - 4 Ways to Use Social Media in Promotions

Social media marketing has earned its place as one of the fastest-growing, most competitive marketing fields in the history of advertising. People are gathering online in record numbers, finding and socializing in groups that cater to their interests; often, these interests neatly intersect with marketing and branding opportunities. The best social media tools combine simplicity with an extensive reach, allowing messages to target thousands of people in seconds, thus serving as an outstanding tool of brand promotion.

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How To Sell With Love

You aren't really in business if you aren't selling. The transformation is actually IN the sale. I know many people are really concerned about feeling pushy, hard, or aggressive. There is one easy key that makes sales fun, easy, and profitable - LOVE!

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3 Easy Ways to Beat Your Competition

You will always have competitors. You cannot control their activity ...but you can minimize their impact on your business. Here are 3 ways you can position yourself to generate sales with little or no competition.

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Building Brand Identity - Five Reasons Your Blog Needs a Ghostwriter

A ghostwriter is any writer who creates content for a project that will be presented under another name. As you are traveling in a bookstore, you might marvel at the sheer volume of works certain names such as Tom Clancy put out. In many cases, these books weren't written by a single writer but rather many and then published under the big name. This arrangement is a good one for many writers, as it allows them to get work and valuable writing experience, while also benefiting the larger name by allowing more work under their aegis to get out.

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