Business Articles

Energize Your Sales Copy to Boost Your Sales

Would you like to capture more sales with your web site, sales letters, and other promotional messages? It may not be as difficult as you think. Here are 5 proven tactics you can use to energize your sales copy - and boost your sales.

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How to Connect Using Social Media

Whether you are an experienced blogger or just beginning your viral marketing journey it is important to understand the necessity of building an online social network. Growing that network should always have some degree of focus. You may get to the point where you don't have to do much outreach to grow your network but as long as you haven't gotten to that point you must be making sure that you are spending time every day trying to grow your network and making new connections.

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Building Brand Identity: How Wikipedia Defines Branding Success

It is instructive and inspiring to take a look at the people who have succeeded in your field. Whether it's an attempt to learn from their mistakes and victories or just a pause to reflect on the admirable accomplishments of another, studying the work of those who've set the benchmark can inspire reflection and spur us on to greater heights.

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How to Find Your Best Niche Market

Who are your customers? When I ask that question I usually hear something like...

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Create A Plan to Crank Up Your Marketing Engine

This article is focused on three very powerful marketing strategies that can do so much for your business that I call them "Jumpstart Your Marketing Engine." So what is your primary marketing engine?

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3 Buying Obstacles You Must Overcome

Do you know how may sales you lose from customers who almost buy from you? Losing "almost customers" is a major source of lost income for most businesses. But few are aware of the problem and even fewer employ a strategy to prevent this unnecessary loss of income.

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Enticing Purchasers - Closing the Sale

Compelling customers to take the final step from browsing to purchasing is not always an easy transition. Marketers and entrepreneurs who have studied purchasing habits have found that the following enticements can help encourage potential customers to take the final step to purchase...

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Building Brand Identity - Tag, You're It

Taglines are difficult things to pin down. Some taglines have a certain force, a certain efficacy that makes us remember them years or even half a century later. The best ones even stick in our minds long after everyone has forgotten what they were originally for. "Reach out and touch someone" remains a well-known expression today, despite the fact that it originated as a slogan for AT&T back in 1979.

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Almost There - YouTube and Social Networking

Innovation doesn't wait for anybody. It's a constant, vital force, thriving on new ideas, new interpretations of old ideas, and a deep desire to understand the next important step. This generation has been defined by its technological advances, and the creation of a global society on the Web. This society is as complex and dynamic as any physical city or province, and has become the important battleground of ideas for the foreseeable future.

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Three Ways For Entrepreneurs To Build Sales From Criticism

One of the "aha moments" I've had in the past few weeks is that many solo professionals (or entrepreneurs) shrink up and get defensive after receiving any question or suggestion about how they do their work. Instead of making the choice to relax, take a breath, and look at what was commented on, they waste their time (and their customer's time, too!) in defending what they did. It's such a waste of their time and energy, and such a lost opportunity for growing the best mindset for their own life and their business. And it's a lost business opportunity, too.

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