Business Articles

How to Successfully Market a New Product or Service

Here is a proven 5 step marketing system anyone can use to successfully introduce new products or services.

Tip: This same simple 5 step process can be used to successfully launch a new business.

Read more: How to Successfully Market a New Product or Service

 

Are You Ready to Make a Difference

A series of global and economic changes puts us in a new age of entrepreneurship - thank goodness. New ways of doing business are emerging and some sales/business has dried up and some has truly flourished. There is a difference. I want you to know what is working and how you can build, and build while others are scrambling to figure out what went wrong.

Read more: Are You Ready to Make a Difference

   

In or Out - Choosing the Content Service for Your Brand

It's only a bit of an exaggeration to describe the debate over in-house writers vs. an outside content service as "raging." For any organization dedicated to producing written content as part of its brand, it is an important matter that eventually will need to be addressed. Each method, of course, has its advantages and disadvantages; there are no quick answers.

Read more: In or Out - Choosing the Content Service for Your Brand

   

Your Customers Know When Yes Is Really No

As a small business coach and entrepreneur, I love to read customer service answers to questions that a business's customers actually ask. Here's one that came to my inbox this morning:

Question: Do you take orders over the phone?

Read more: Your Customers Know When Yes Is Really No

   

How to Inspire Interaction

As you sit down to write a blog you need to ask yourself-who is going to be reading this and how can I help them? As I have mentioned in several of my blog posts the trick is not to create something with the intent to "make" it go viral. The trick is to create a blog that contains valuable information and is well written and then it will go viral. This same principle applies when looking to increase your readers' interaction. Interaction increases continued readership.

Read more: How to Inspire Interaction

   

The One Strategy That Doesn't Get Said

There are many skills it takes to grow, sustain, and build a business. Everything from marketing, mindset, and math has to be in play to make real money and a real difference. All of the education, time, and money you have put into growing your business won't much matter if you don't embody this- tenacity!

Read more: The One Strategy That Doesn't Get Said

   

Customer Service - 3 Ways To Win Loyalty and Build A Reputation for Customer Service

You'll never know exactly how much business you lose due to so-so customer service. But I guarantee that if your business is in trouble, a lack of customer service is one root cause of your situation. To turn your business around, try sharply redefining what acceptable customer service is for you.

Read more: Customer Service - 3 Ways To Win Loyalty and Build A Reputation for Customer Service

   

Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter

Many organizations are replacing their hard copy, dead-tree-edition newsletter with an email publication. Emailed newsletters have the benefit of requiring fewer resources, going out faster, reaching a wider audience with less effort and being easier to correct if a mistake slips in. However, many of them end up being ignored just as much as their physical counterpart.

Read more: Online Brand Management - Deliver the Best of Your Brand with an Online Newsletter

   

Don't Overlook the Easy Sales

Are you so busy chasing down new customers that you completely overlooked these two prime sources for easy sales?

Read more: Don't Overlook the Easy Sales

   

Social Media Marketing Tips

Social media marketing is a relatively new marketing concept that involves increased social interaction on websites and has gained enormous popularity over the last year or two. There are a number of different types of social media sites but all of these have in common that their users can participate on the website by sharing comments, posting their own content or making friends online. If you are still new to social media and need a few marketing tips, read on:

Read more: Social Media Marketing Tips

   

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