Business Articles

Reputational Risk Management

No organization ever envisions being embroiled in a crisis or scandal that will forever alter its good name and reputation. Generally these events come as a bolt out of the blue. The damage is not simply confined to a product or some fleeting adverse publicity. There is real damage, probably permanent damage, to the company, nonprofit or academic institutions name, reputation, public trust and brand image.

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How to Use Twitter to Promote Your Business

Do you tweet? Twitter is a social media marketing tool that has gained a lot of popularity over the last year or so and is being used by thousands to promote their online businesses as well as to keep in touch with friends and family. If you are not yet using Twitter to promote your business then you really should look into it.

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Building Brand Identity: The Shining Success of Penny Arcade

As brands go, few are as successful as Penny Arcade. Begun in 1998 as a web comic focused on videogame culture as seen through the eyes of the writer and artist, it has grown into a cultural touchstone and an example of how a brand can develop from humble roots into a true powerhouse.

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Top 3 Ways To Get Better Networking Results

Be honest- are you one of those people who hate walking up to strangers putting out your hand to get a limp wimpy shake while introducing yourself. You're not alone! I remember the first time I attended a networking event I kept thinking how on earth am I going to introduce myself to someone I don't know, much less carry on a conversation.

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How To Build Your Offline Business With Online Local Directories

Every offline business wants more customers. That's why you hang signs in your window and outside your door, to attract people's attention and entice them to come in.

But if you are focusing solely on the people who walk past every day, you're missing out on the huge market that constantly looks for services online. There are 300 million internet searches performed every day and a whopping 3 billion of them are performed on a monthly basis! About half of these people are looking for local businesses to buy from. The question is whether or not they can find YOU.

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3 A's to Improve Your Customer's Response Rate

The most successful advertising messages contain a call to action. It is the company's chance to turn audiences into customers. It convinces the undecided and strengthens interest in people familiar with the brand/offering. If you're involved in direct marketing, there are a lot of things you can do to perk up customer response rate. In doing such ads, you should always bear in mind these three A's.

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Building Inroads: the Inclusive Path to Branding

The traditional model of brand building has been largely dictated by the technology available. When the means of communication was paper, the picture advertisement dominated, and gave rise to the clever slogan. The slogan developed into the jingle with the rise of radio, and the advent of television allowed the creation of the commercial.

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Guide To Effectively Market Your Business on the Social Web Freely

The world is really full of miseries. Most small businesses already have problems on their cash flows and are strained on their budgeting. While having a marketing budget is an essential to most people, the fact is that most businesses should prioritize inventory control, salary payments, and other overhead costs. Despite this facts, it is still not advisable to overlook marketing.

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16 Fatal Mistakes Sales People Make When Negotiating

Negotiating the terms of an agreement or sale is part of a sales person's role. However, many sales people are not effective negotiators which means they end up making costly errors. These mistakes cost them money in top-line sales and bottom-line profits. Here are 16 fatal mistakes you need to avoid.

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How to Make People Buy

You have what you consider to be a great website up but for some reason people just aren't buying? In order to make people buy you often need to push some emotional buttons that will help them decide that your product is exactly what they need.

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