Business Articles

How To Create Strong and Lasting Relationships with Your Readers

With the focus of social media marketing being the creation and maintenance of relationships with customers and associates it is important to understand the basics of interpersonal communication. Interpersonal communication is social dialogue taking place between two or more individuals. Think of yourself and your customers as being communicators.

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5 Common Facebook Tactics - That Don’t Work!

There are about ten common Facebook marketing tactics. (You can probably think of more, but most are a derivative of one of these ten.) It may surprise you to learn that five of these tactics don't even work -- that's fully half! Now, no Fire God will suddenly appear to smite you if you happen to have done one of the following things. They are definitely mistakes, but they aren't irreversible. In fact, they're really only mistakes in one sense of the word.

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A Reputational Crisis Will Never Happen To Us!

Does your company, organization, leader, ever say the following?

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Business Lessons from Las Vegas

If you haven't been to Las Vegas recently you must go. When you visit take good notes. Las Vegas is an inspiring business model. Las Vegas is a place to learn how to run your business. It might be called the sin city. But the real lessons of Vegas are not about gambling. It's about how to run a successful business.

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How to Make Your Facebook Page Stand Out

Experts on social marketing hardly agrees on certain things. But no one can argue that Facebook is definitely too large to be disregarded. It can go miles to helping launch unpopular business to internationally recognised brand. Facebook statistics reveal that average users are connected to around 60 events/groups. Apparently, that number may double to those who are really active in Facebook. Provided this figure, it is really hard to make any profile stand out from all the rest.

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Mastering Cyberspace with Video Marketing Techniques

As you become more proficient using the Internet to market your products or services, you will pick up more and more video marketing techniques that can prove invaluable in your marketing plan. As you learn to incorporate viral qualities in your video, you will notice that your target demographic will take your video and spread it all over the Internet through the social networking sites.

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How to Be in Charge (without Being a Jerk)

Earlier this year, I was working at a sales training seminar and we were on the topic of handling customer objections. A participant who owns a massage therapy practice was asking how to best address a prospective client who didn't want to follow his recommended course of treatment.

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7 Social Media Tactics for Explosive Results in Your Business

When you share in social media, if your goal is just to get more people to see your links, you're on the right track, but at the same time, you're limiting your potential. You may think that getting explosive results from social media will take more time, energy and money, but this doesn't have to be the case.

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5 Steps to a Social Media Avalanche of Customers

Connection is the nuclear core of social media. But you must make an effort in order for that to happen. Whether you have a social media home business, traditional brick and mortar business, or an online business, you must get into the social trenches and connect and converse. It is that simple and that plain.

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Online Reputation Management

Google is sometimes thought to be the bane of the Internet, and it certainly can be a thorn in the side of search engine marketers. Many fail to look beyond the search of today, toward what the implications of indexing and storing information will have on future generations. Forget the slogan "diamonds are forever" -- "Google is forever" is more accurate in regard to the Internet. And if not Google, then some other search giant will be able to retrieve information from previous years within a few seconds. If something is online, it does not just "go away". Like it or not, the entire world is being indexed and categorized, and will be searchable for years to come.

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