Business Articles

Reputational Crises and Organizational Culture

Reputation Management :: Your Reputation Is Important


Reputational crises frequently emerge from dysfunctional organizational cultures. Long before a reputational crisis appears, the seeds for the crisis have been sown and cultivated deep within the organizations culture.

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What Science Says About Selecting the Best Business Name for Your Company

High-priced branding consultants who huddle together for months to concoct a new company name would like the public to think that effective naming involves secrets revealed only to those who earned a Ph.D. in linguistics, speak 17 languages or learned advertising through working their way up the ranks at a famous-brand agency.

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The Truth About Twitter's Promoted Tweets

Since Twitter's launch in 2007, it has seen huge growth and has become one of the dominant players when it comes to social media. If you're trying to establish an online presence, and have no idea what Twitter is - or aren't using it in some way to promote your brand - you haven't been paying attention. Shame on you.

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Brand Me

Define yourself. When beginning this is the first step in branding yourself you need to realize that you are very good, even an expert, at what you do. You surround yourself, either in your job or in your circle of friends, with others who are experts in what you know. Then, you begin to believe that everyone knows what you know and you see yourself as average and begin making mental statements such as "What do I have to offer that is different or unique? Everyone knows what I know."

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Twitter for Business

Businesses can use Twitter as a marketing tool in a variety of ways. Many business owners struggle with social media as a marketing medium. At the heart of the most effective social media marketing campaigns is personal communication. Many businesses that try to manage social media may attempt to shout their message, rather than simply engaging with potential customers. Potential customers who are active in social networks will not be receptive to marketing in this fashion. The trick with social media like Twitter is to interact and engage, rather than shouting your message.

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Brand Marketing on the Social Web

The exposure and visibility of your brand is vital for any business to succeed. That's the reason why most companies really put their best shot in establishing their brands both online and offline. But though booming organisations have found great success in their marketing endeavors offline through planning, creativity, and implementation, these same set of skills may not have the same impact on the internet.

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Etiquette for Social Media Sites and Blogs

Social media is social. Social, an adjective that one definition gives as pertaining to, devoted to, or characterized by friendly companionship or relations: a social club. That's what social network sites are - social clubs. Where people with the same interests get together and learn, teach, grow, and bond.

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Brand Awareness

Brand awareness is the recognition of a specific brand name or logo, along with the traits associated with that brand. It is difficult to benefit from having a brand unless consumers are aware of the brand and the traits associated with it.

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Why Facebook?

Facebook, Inc. isn't just for teenagers and college students anymore. Facebook and other social media websites may seem like just a place to gossip and find out about upcoming parties but it is really a place to communicate. Social networking sites are no longer just for the socially motivated college student; they are also for the business professional. This is one of the most efficient and cost-effective ways to get the word out about your company, product or service.

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Keeping in Touch - Life's Secret Communication Skill

It's amazing to me to see why so many people seem to be having trouble creating the business they want. And then again, it's not that amazing when I see what they are "not doing" in their business.

We all know that the number one business skill when it comes to creating an Internet business, is building a list of prospects, who then convert into buyers.

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