Fair Trade Food

Juan Valdez - Three Different Men and One Coffee Image

Since 1959, there have been only three men portraying Juan Valdez for the National Federation of Coffee Growers of Colombia. Their stories are interesting and different.

Read more: Juan Valdez - Three Different Men and One Coffee Image

 

Juan Valdez's Attire - Is it Authentic of the Typical Coffee Farmer?

Yes. The attire of the typical coffee farmer has remained unchanged for generations. The Juan Valdez icon preserves the tradition for posterity.

In the fields, the Colombia coffee farmer wears many of the following clothing items for work and social activities. The attire is practical, each element has a purpose and the clothing is easily accessible for purchase or is handmade by the farming families.

Read more: Juan Valdez's Attire - Is it Authentic of the Typical Coffee Farmer?

   

Conchita the Mule - Juan Valdez's Iconic Coffee Animal

Juan Valdez and his mule Conchita have become one of the world's most recognized advertising symbols. Juan Valdez represents the small coffee farmer transporting merchandise such as coffee, maize, wheat, or fruit with the help of a pack of animals such as mules, donkeys and horses.

Read more: Conchita the Mule - Juan Valdez's Iconic Coffee Animal

   

Juan Valdez - Fictional Character Or the Real Deal?

Juan Valdez was a fictional character representing the Colombian coffee farmer that appeared in advertisements starting in 1959. Over the years, the fictional character acquired a life of its own. The advertising creation left the drawing board long ago to become a real person.

Read more: Juan Valdez - Fictional Character Or the Real Deal?

   

Being Green to the Last Ground Through Sustainable Coffee By-Products

The by-products of coffee processing are mainly coffee pulp, parchment husks and coffee husks. The main environmentally sustainable alternative uses include soil conditioner, fertilizer, mulch, animal feed, alcohol, bio gas, charcoal, heat energy, wax, and acids.

Read more: Being Green to the Last Ground Through Sustainable Coffee By-Products

   

Where Does Specialty Coffee Come From?

Specialty coffee does not come from just anywhere. This is the term given to the top 20 per cent in quality of Arabica coffee grown and harvested from select regions worldwide. Sometimes it is used interchangeably with "gourmet" or "premium" coffee.

Read more: Where Does Specialty Coffee Come From?

   

Decaffeinated Tea - Safe Or Not?

Decaffeinated tea, also known as decaf tea, is tea that has had most of its caffeine removed. Decaffeination processes are diverse, ranging from ones that are dangerous and have been made illegal, to ones that are totally safe and pose no health risks. At least one of the processes in use today involves a probable carcinogen, and the different processes also have different impacts on flavor, so it is important to know about each process if you are interested in buying decaffeinated tea.

Read more: Decaffeinated Tea - Safe Or Not?

   

Coffee Acidity and Body - Words That Describe the Coffee Drinking Sensory Experience

Coffee growers, exporters, roasters, and marketers use specific words to describe the way the attributes of a particular coffee will be experienced by the senses of the coffee drinker.

The terms aroma and taste (or flavor) are pretty straightforward in meaning.

Acidity and body, however, take on a more complex definition.

Read more: Coffee Acidity and Body - Words That Describe the Coffee Drinking Sensory Experience

   

The Art of Roasting Gourmet Coffee Beans

The coffee roaster performs the most critical step in creating gourmet coffee. A master roaster is a skilled craftsperson with the experience to bring out the best qualities of the coffee beans during the roasting process.

The roasting process is extremely important to coffee.

Read more: The Art of Roasting Gourmet Coffee Beans

   

Preparing the Best Cup of Coffee - The Secret is in Coffee and Water Measurements

This is one of the most often asked questions and one that deserves special attention. After all, if you have purchased your favorite gourmet coffee and are ready to prepare it at home, it makes sense to do it right for best results and greatest satisfaction.

Read more: Preparing the Best Cup of Coffee - The Secret is in Coffee and Water Measurements

   

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